Artificial intelligence (AI) has undoubtedly changed how we make decisions, work, and even write. And with this rapid rise comes the promise of efficiency and scalability for businesses striving to stay ahead of the pack. 

For the most part, AI has been living up to this promise. Unfortunately, it’s not without problems. As far as AI-writing tools go, issues around plagiarism, proper attribution, transparency, and nuanced understanding have made using AI-generated copy almost taboo. Most don’t want to be associated with it, nor do they even want to entertain the idea of AI as a brilliant tool to bolster content marketing efforts.

Sure, some people have become too comfortable with AI-generated content—even going as far as copy-pasting whatever the apps generate and passing it off as their own. (And if you’ve become savvy to AI-speak, its distinction from human-written copy is painfully obvious.)

But we also can’t deny the value of AI when it comes to improving how we work and write. So, is there a middle ground? The short answer is yes, and we can achieve that with human intervention.

Much like anything in this world, AI isn’t perfect. As the more rational half of the human–machine equation, we should learn how to effectively take AI-generated content, combine it with our expertise and creativity, and create authentic and compelling copy that converts into sales, follows, subscribers… what have you.

In this article, I’ll be walking you through what AI-generated content is, its pros and cons, and how virtual assistants can ethically maximize AI’s potential in creating engaging blogs, articles, calls-to-action, and more. Let’s begin!

What is AI-Generated Copy and Why Are People So Against It?

AI-generated copy is any written content that’s created using generative AI. Using advanced algorithms, such as natural language processing (NLP) and machine learning, generative AI software analyzes data and generates text that mimics human writing styles and tones. 

For example, tools like OpenAI’s GPT-3 (Generative Pre-trained Transformer 3) and Copy.ai can generate compelling marketing copy, product descriptions, and ad campaigns by processing “input prompts” from users and producing quality text output. Similarly, platforms like Jarvis and Writesonic offer AI-powered content creation solutions that can generate blog post outlines, headlines, and even full-length articles based on these user prompts. 

These AI tools are transforming the way businesses approach content creation by automating repetitive tasks, increasing productivity, and enabling marketers to produce high-quality copy at scale. All good things, right? But why are most people so against it?

To be fair, most people aren’t against AI-generated copy, per se. They’re more distrustful of people who publish fully AI-generated content and pass it off as their original works. In this case, there is now a breakdown of trust. The mindset is: what once was someone you saw as an “industry expert” now has lost all credibility because they “cheated” using a machine.

Having this mindset is limiting. Because while the influx of fully AI-generated copy all over the Internet is a real concern, there are ethical ways (more of this below) to leverage the power of generative AI and avoid this problem altogether.

What are the Pros and Cons of AI-Generated Copy?

AI-powered tools can generate content quickly and in large volumes. For example, platforms like Jarvis and Copy.ai can generate blog post outlines, social media captions, and email newsletters in a matter of seconds, freeing up valuable time for content creators to focus on more strategic tasks. 

Additionally, AI-generated copy can maintain a consistent tone and style, ensuring brand cohesion across various channels and marketing materials. This consistency helps to reinforce brand identity and messaging, ultimately enhancing brand recognition and customer trust.

However, AI-generated copy also has its faults. One major limitation is the lack of creativity and originality. While AI systems excel at mimicking human writing styles, they often struggle to produce truly unique and innovative content. This can result in generic or formulaic copy that fails to capture audiences’ attention or differentiate the brand from competitors. 

Even worse, AI-generated content may lack the nuance and context needed for the copy to be accurate and/or appropriate, which could damage brand reputation. So, how do you avoid this? 

Content creators should always review and refine AI-generated copy to ensure it meets quality standards and aligns with brand values. Sounds simple enough, right? But what if you’re a busy business owner who just doesn’t have the time to do all of this yourself?

Cue virtual assistants.

What Role Can Virtual Assistants Play in Improving AI-Generated Copy?

Virtual assistants can help you improve AI-generated copy by providing the much-needed human oversight and expertise that you may not have the time or energy to do consistently, such as:

• Making sure that you avoid plagiarism by conducting thorough research and ensuring that all content is 100% original. 
• Ensuring proper attribution by verifying sources and giving credit where it’s due.
• Strengthening consumer or client trust by clearly communicating about the content creation process—explain how AI tools are used, address any concerns or questions, and ensure that all parties are informed and involved every step of the way.
• Introducing nuanced understanding by interpreting data and insights provided by AI tools in the context of the brand’s goals and target audience. 

This much-needed human touch ensures more engaging, impactful, and high-conversion content overall, thanks to tailored, original copy that meets your business’s specific needs and preferences.

Guarantee Top-Tier Copy at Scale With MCC’s Top Virtual Assistants!

Our skilled professionals are adept at leveraging AI tools to produce original, high-conversion copy that drives results for your business. With their expertise and guidance in content marketing, you can harness the power of AI technology to streamline your content creation process and achieve your marketing goals more efficiently vs. when you have to do everything yourself.

By partnering with My Cloud Crew, you’re not just staying ahead of the curve but also setting your business up for long-term success in a rapidly evolving and highly competitive digital landscape. 

Don’t miss out on the opportunity to maximize the potential of AI with our top virtual assistants. Contact us today to take your content strategy to the next level!