As a business owner, one of your goals is to improve customer engagement, increase website traffic, and increase profits by strategically utilising all aspects of social media marketing. To do this, you need to hire a Social Media Specialist with a solid understanding of how each social media channel works and how to optimise content so that it is engaging on those channels.

Many companies have recognised the value and benefit of social media marketing and have put in place someone responsible for joining relevant conversations on behalf of their brand and “soft selling” their products and services by providing support to current and prospective customers.

Do you know what your social media specialist should be doing? To help you out, we’ve created a list of tasks for your Social Media Specialist, so that you can determine the indicators of success and where you may need to place more attention.

10 Essential Tasks of A Social Media Specialist

Social Media Specialist Responsibilities

1. Strategising

A good Social Media Manager knows how to properly and completely develop an overall social media strategy for clients to achieve business goals. The end strategy involves a thorough understanding of the client’s business type, budget, target audience, brand, etc. strategising includes the following:

  • Market Research/Competitor Analysis
  • Business Avatar Creation
  • Strategy Formulation
  • Goal/KPI Setting and Tracking

2. Planning

After coming up with a well-thought-out strategy, next comes the planning and scheduling. Every good Social Media Specialist knows that every step of a great plan takes them closer to achieving business goals and hitting key performance indicators. This includes:

  • Social Media Content Calendar Creation
  • Social Media Campaign Creation and Promotion

3. Brand Management

This is the most obvious responsibility of a Social Media Specialist. The responsibility of moderating posts and engaging with the audience of the client’s social properties falls on the Social Media Specialist. That said, whoever you hire should be able to efficiently and outstandingly do the following tasks:

  • Maintenance and update of company’s social pages and profiles
  • Monitoring and engaging with prospects on social media channels

4. Analytics

The responsibilities of a Social Media Specialist also include analysing social media success metrics (e.g. engagement, reach, audience growth etc.) assessing the outcome of campaigns to determine possible causes of issues, and suggest a new course of action if needed. This means that a Social Media Specialist has to:

  • Review and report social media performance
  • Recommend well-informed suggestions for improvement

Hiring a Social Media Specialist

In this day and age, there’s no denying that social media marketing drives quality traffic, increases leads and sales, as well as boosts your online reputation. However, as a business owner, you may not have time to devote to building your social networks yourself. At My Cloud Crew, we offer talented trained staff to help entrepreneurs and small business that are short on time. Hire a Social Media Specialist today and engage with your customers today!

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