Role Blueprint

Graphic Designer

Job Description

Direction & Priorities

Tools & Software

Measuring Performance

Onboarding & Training

Why hire a Graphic Designer?

Graphic designers build the visual identity of a brand and company, and branding is what can make your business stand out from the rest.

Your audience can observe graphics or logo designed poorly. These visuals can show unprofessionalism that can slowly harm your brand. Graphic designers are meticulous when it comes to this. They create a strong and distinct visual identity, personalized with the vision of the business in mind. And with a consistent and confident look, a brand can develop the trust and loyalty of its audience in the long run.

Graphic designers have mastered design principles and are experts in how colors, images, and fonts influence their viewer’s emotions and reactions. Graphic designers consider this when they create graphics, logo, and layout design for print and digital collaterals. So by now, there is nothing to worry about getting your money’s worth. Your print and digital media will get the look and feel you’ve wanted to convey to your audience.

Job Description

Graphic designers are artists and communicators who produce visual material in color, typography, graphics, and computer and layout design. Their concern lies in aesthetics with a purpose, combining various visual materials and principles to create an original and consistent overall look for the brand and the company.

With the idea that form follows function, graphic designers clearly understand graphic design’s contribution to marketing, emotion, behavioral response, and positive user experience.

  • Proven graphic designing experience
  • A strong portfolio of illustrations or other graphics
  • Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)
  • A keen eye for aesthetics and details
  • Excellent communication skills
  • Ability to work methodically and meet deadlines
  • Background in Design, Fine Arts or related field is a plus
  • Study design briefs and determine requirements
  • Schedule projects and define budget constraints
  • Conceptualize visuals based on requirements
  • Prepare rough drafts and present ideas
  • Develop illustrations, logos and other designs using software or by hand
  • Use the appropriate colors and layouts for each graphic
  • Work with copywriters and creative director to produce the final design
  • Test graphics across various media
  • Amend designs after feedback

Where they fit in the org chart

Direction & Priorities

Graphic design is crafting the visual appeal for the audience’s visual user experience. Graphic designers combine the visual elements— color, images, and typography— to build the overall look and feel that communicates the brand and its message, seeking a behavioral response from the audience.

Graphic designers carefully place each element to enhance the entire face while considering its usability and aesthetics. They also incorporate visual hierarchy in layout design and practice design principles that include symmetry, semantics, balance, repetition, flow, color theory, the golden ratio, and other influential fundamentals.

Since graphics and logos are accessed across different platforms and devices, it is essential to have an adaptable and responsive design in all forms and conditions.

A well-planned idea will be executed well. Having a clear set of goals and direction is essential for any plan to become successful.

It sets a guideline to follow for our marketing campaigns so that it aligns perfectly with what we want to achieve. Furthermore, it gives us the groundwork to tailor-fit our strategies in engaging with your customers in a relevant and timely way. We want to develop SMART (Specific, Measurable, Attainable, Relevant, Timely) goals and strategies to develop content that would lead our customers to choose us over our competitors.

Digital Marketing is the most affordable and effective way to market to your customers. By listening and monitoring your social media metrics, you can analyse where your customers are engaging with your brand more deeply and when you would be able to most effectively market to them your products. By analysing the right information and at the right time, you can grow your business successfully with a large variety of digital marketing platforms, such as email and social media.
By identifying the key conversion points in your marketing funnel, you would be able to optimise the way you market to your customers digitally. In doing so, you would be targeting two of the main goals of digital marketing: Lead Generation and Brand Awareness. It is the Digital Marketer’s role to plan and manage your digital marketing channels to generate interest in your brand online and create strategies that would entice them to try your product and become confirmed leads.

Tools & Software

A Digital Marketer’s work is supplanted by the use of a variety of tools. There is a large array of software available at the Digital Marketer’s disposal to make their work more efficient and accurate. These programs range from those that serve as a means to help communicate with colleagues and clients more efficiently, to content creation, and to monitoring activity and progress.

Recommended Apps

Downloadable Templates