Graphic design is crafting the visual appeal for the audience’s visual user experience. Graphic designers combine the visual elements— color, images, and typography— to build the overall look and feel that communicates the brand and its message, seeking a behavioral response from the audience.
Graphic designers carefully place each element to enhance the entire face while considering its usability and aesthetics. They also incorporate visual hierarchy in layout design and practice design principles that include symmetry, semantics, balance, repetition, flow, color theory, the golden ratio, and other influential fundamentals.
Since graphics and logos are accessed across different platforms and devices, it is essential to have an adaptable and responsive design in all forms and conditions.