Inbound Marketing Tasks & Roles

Voice. Live chat. Email. Social.

  • Seasoned employees pre-screened, trained and ready to go
  • Hire for 20, 40, 80 or 160 hours/month

Inbound Marketing Tasks & Roles

Voice. Live chat. Email. Social.

  • 1
    Seasoned employees pre-screened, trained and ready to go
  • 2
    Hire for 20, 40, 80 or 160 hours/month

Need help in building your Job Description?

Inbound marketing has become incredibly diverse over the past 5 years. Roles exist now that did not exist a decade ago. The table below attempts to demystify the link between roles and tasks, giving you clarity about which role (or role) you need to hire to achieve your marketing goals. Ultimately you are left with the decision to:

  1. Hire a specialist (4+ starts across their specific functions)
  2. Hire a full-stack marketer (3+ starts across most functions)
  3. Hire a full-stack marketing team (4+ stars across most functions)
MCC_job description
Tasks
Tools
TASKS
  • Marketing Strategy
    Marketing Strategy
  • Inbound Marketing Strategy
    Inbound Marketing Strategy
  • Marketing Funnels Strategy
    Marketing Funnels Strategy
  • Social Media Strategy
    Social Media Strategy
  • Email Marketing Strategy
    Email Marketing Strategy
  • SEO Strategy
    SEO Strategy
  • Competitor research
    Competitor research
  • Monthly reporting & Analysis
    Monthly reporting & Analysis
  • Content Calendar creation
    Content Calendar creation
  • Social Media content calendar creation
    Social Media content calendar creation
  • Keyword Research and Analysis
    Keyword Research and Analysis
  • Copywriting
    Copywriting
  • Social postings
    Social postings
  • Facebook and Instagram Ads
    Facebook and Instagram Ads
  • A/B Testing
    A/B Testing
  • Monthly Budget & Estimating
    Monthly Budget & Estimating
  • Customer Service/Community Engagement
    Customer Service/Community Engagement
  • PPC Campaign Building
    PPC Campaign Building
  • Develop and implement link building strategy
    Develop and implement link building strategy
  • Social Pages Management
    Social Pages Management
  • Google Ads Management
    Google Ads Management
  • SEM Campaigns Management
    SEM Campaigns Management
  • Blog Writing
    Blog Writing
  • Funnel/Customer Journey Building
    Funnel/Customer Journey Building
  • Drip Marketing Campaigns
    Drip Marketing Campaigns
  • Ebook
    Ebook
  • Optimize content for web/blogs
    Optimize content for web/blogs
TOOLS
  • Facebook Insights
    Facebook Insights
  • Twitter Analytics
    Twitter Analytics
  • Hootsuite
    Hootsuite
  • Zoho Social
    Zoho Social
  • Buffer
    Buffer
  • Mail Chimp
    Mail Chimp
  • Aweber
    Aweber
  • Google Analytics
    Google Analytics
  • ClickFunnels
    ClickFunnels
  • Funnelytics
    Funnelytics
  • Google Ads
    Google Ads
  • Canva
    Canva
  • Wix
    Wix
  • WordPress
    WordPress
  • HTML
    HTML
  • CSS
    CSS
Chief Marketing Officer
  • Marketing Strategy
  • Inbound Marketing Strategy
  • Marketing Funnels Strategy
  • Social Media Strategy
  • Email Marketing Strategy
  • SEO Strategy
  • Competitor research
  • Monthly reporting & Analysis
  • Content Calendar creation
  • Social Media content calendar creation
  • Keyword Research and Analysis
  • Copywriting
  • Social postings
  • Facebook and Instagram Ads
  • A/B Testing
  • Monthly Budget & Estimating
  • Customer Service/Community Engagement
  • PPC Campaign Building
  • Develop and implement link building strategy
  • Social Pages Management
  • Google Ads Management
  • SEM Campaigns Management
  • Blog Writing
  • Funnel/Customer Journey Building
  • Drip Marketing Campaigns
  • Ebook
  • Optimize content for web/blogs
Chief Marketing Officer
  • Facebook Insights
  • Twitter Analytics
  • Hootsuite
  • Zoho Social
  • Buffer
  • Mail Chimp
  • Aweber
  • Google Analytics
  • ClickFunnels
  • Funnelytics
  • Google Ads
  • Canva
  • Wix
  • WordPress
  • HTML
  • CSS
Social Media Marketer
  • Marketing Strategy
  • Inbound Marketing Strategy
  • Marketing Funnels Strategy
  • Social Media Strategy
  • Email Marketing Strategy
  • SEO Strategy
  • Competitor research
  • Monthly reporting & Analysis
  • Content Calendar creation
  • Social Media content calendar creation
  • Keyword Research and Analysis
  • Copywriting
  • Social postings
  • Facebook and Instagram Ads
  • A/B Testing
  • Monthly Budget & Estimating
  • Customer Service/Community Engagement
  • PPC Campaign Building
  • Develop and implement link building strategy
  • Social Pages Management
  • Google Ads Management
  • SEM Campaigns Management
  • Blog Writing
  • Funnel/Customer Journey Building
  • Drip Marketing Campaigns
  • Ebook
  • Optimize content for web/blogs
Social Media Marketer
  • Facebook Insights
  • Twitter Analytics
  • Hootsuite
  • Zoho Social
  • Buffer
  • Mail Chimp
  • Aweber
  • Google Analytics
  • ClickFunnels
  • Funnelytics
  • Google Ads
  • Canva
  • Wix
  • WordPress
  • HTML
  • CSS
Content Marketer
  • Marketing Strategy
  • Inbound Marketing Strategy
  • Marketing Funnels Strategy
  • Social Media Strategy
  • Email Marketing Strategy
  • SEO Strategy
  • Competitor research
  • Monthly reporting & Analysis
  • Content Calendar creation
  • Social Media content calendar creation
  • Keyword Research and Analysis
  • Copywriting
  • Social postings
  • Facebook and Instagram Ads
  • A/B Testing
  • Monthly Budget & Estimating
  • Customer Service/Community Engagement
  • PPC Campaign Building
  • Develop and implement link building strategy
  • Social Pages Management
  • Google Ads Management
  • SEM Campaigns Management
  • Blog Writing
  • Funnel/Customer Journey Building
  • Drip Marketing Campaigns
  • Ebook
  • Optimize content for web/blogs
Content Marketer
  • Facebook Insights
  • Twitter Analytics
  • Hootsuite
  • Zoho Social
  • Buffer
  • Mail Chimp
  • Aweber
  • Google Analytics
  • ClickFunnels
  • Funnelytics
  • Google Ads
  • Canva
  • Wix
  • WordPress
  • HTML
  • CSS
Fullstack Marketer
  • Marketing Strategy
  • Inbound Marketing Strategy
  • Marketing Funnels Strategy
  • Social Media Strategy
  • Email Marketing Strategy
  • SEO Strategy
  • Competitor research
  • Monthly reporting & Analysis
  • Content Calendar creation
  • Social Media content calendar creation
  • Keyword Research and Analysis
  • Copywriting
  • Social postings
  • Facebook and Instagram Ads
  • A/B Testing
  • Monthly Budget & Estimating
  • Customer Service/Community Engagement
  • PPC Campaign Building
  • Develop and implement link building strategy
  • Social Pages Management
  • Google Ads Management
  • SEM Campaigns Management
  • Blog Writing
  • Funnel/Customer Journey Building
  • Drip Marketing Campaigns
  • Ebook
  • Optimize content for web/blogs
Fullstack Marketer
  • Facebook Insights
  • Twitter Analytics
  • Hootsuite
  • Zoho Social
  • Buffer
  • Mail Chimp
  • Aweber
  • Google Analytics
  • ClickFunnels
  • Funnelytics
  • Google Ads
  • Canva
  • Wix
  • WordPress
  • HTML
  • CSS
Search Engine Marketer
  • Marketing Strategy
  • Inbound Marketing Strategy
  • Marketing Funnels Strategy
  • Social Media Strategy
  • Email Marketing Strategy
  • SEO Strategy
  • Competitor research
  • Monthly reporting & Analysis
  • Content Calendar creation
  • Social Media content calendar creation
  • Keyword Research and Analysis
  • Copywriting
  • Social postings
  • Facebook and Instagram Ads
  • A/B Testing
  • Monthly Budget & Estimating
  • Customer Service/Community Engagement
  • PPC Campaign Building
  • Develop and implement link building strategy
  • Social Pages Management
  • Google Ads Management
  • SEM Campaigns Management
  • Blog Writing
  • Funnel/Customer Journey Building
  • Drip Marketing Campaigns
  • Ebook
  • Optimize content for web/blogs
Search Engine Marketer
  • Facebook Insights
  • Twitter Analytics
  • Hootsuite
  • Zoho Social
  • Buffer
  • Mail Chimp
  • Aweber
  • Google Analytics
  • ClickFunnels
  • Funnelytics
  • Google Ads
  • Canva
  • Wix
  • WordPress
  • HTML
  • CSS
Marketing Funnels Specialist
  • Marketing Strategy
  • Inbound Marketing Strategy
  • Marketing Funnels Strategy
  • Social Media Strategy
  • Email Marketing Strategy
  • SEO Strategy
  • Competitor research
  • Monthly reporting & Analysis
  • Content Calendar creation
  • Social Media content calendar creation
  • Keyword Research and Analysis
  • Copywriting
  • Social postings
  • Facebook and Instagram Ads
  • A/B Testing
  • Monthly Budget & Estimating
  • Customer Service/Community Engagement
  • PPC Campaign Building
  • Develop and implement link building strategy
  • Social Pages Management
  • Google Ads Management
  • SEM Campaigns Management
  • Blog Writing
  • Funnel/Customer Journey Building
  • Drip Marketing Campaigns
  • Ebook
  • Optimize content for web/blogs
Marketing Funnels Specialist
  • Facebook Insights
  • Twitter Analytics
  • Hootsuite
  • Zoho Social
  • Buffer
  • Mail Chimp
  • Aweber
  • Google Analytics
  • ClickFunnels
  • Funnelytics
  • Google Ads
  • Canva
  • Wix
  • WordPress
  • HTML
  • CSS