Do you ever wonder how brands and businesses capture the attention of 4.8 billion internet users and 4.48 billion active social media users? It’s possible with digital marketing. Digital marketing covers push-and-pull marketing or inbound and outbound marketing delivered via search engine optimisation (SEO), pay-per-click advertisements, social media marketing, content marketing (e.g., videos and blog posts), and email marketing, mobile marketing, and marketing analytics (e.g., conversion funnels). In addition, digital marketing allows organisations and brands to use sophisticated targeting features that produce personalised, high-converting messages for specific leads online.
Digital Marketers create these kinds of valuable, tailor-fit content. Large corporations usually hire big-name digital marketing agencies with several team members performing unique digital marketing duties. However, SMEs (small-to-medium enterprises) and startups typically employ an in-house Digital Marketer, or a Full Stack Marketer, who fulfills all digital marketing roles.
So, suppose you’re an SME owner yourself, and your advertising budget doesn’t cover the high costs of a digital marketing agency. In that case, you can either hire a full-time Full Stack Marketer locally or outsource the role to a Full Stack Marketer overseas. More often than not, working with a remote Full Stack Marketer is a more cost-effective option than recruiting and training an all-around digital marketer on the payroll. When you’re ready to give outsourcing a more thorough review, you can also include the advantages and disadvantages of being a Full Stack Marketer in your research. We’ve provided some of the pros and cons below.
Cons
1. As one-person professionals, they multi-task and may take time to start and finish different digital marketing projects
In addition, they cannot partially or fully delegate their work to a fellow digital marketer, so they’re obligated to complete multiple ongoing projects. As a result, any delay can negatively impact the workflow of Full Stack Marketers.
2. They may have to prioritise a specific project over another
Certain digital marketing tasks are time-sensitive and have top priority over the others. Full Stack Marketers have to know how to manage their time well and decide which task or project to prioritise.
3. Their ability to take on a variety of jobs may lead to a creative block or job burnout
Too many tasks and digital marketing campaigns to manage can overwhelm some Full Stack Marketers. Even if they pride themselves on being excellent at multi-tasking, they still have to make sure that they’re consistently producing quality work.
4. They’re often perceived as “jack of all trades, master of none”
It’s somewhat challenging to master every element of digital marketing since it consists of many facets. That’s why Full Stack Marketers may not necessarily have the same mastery level of each aspect compared to subject-matter experts whose skill sets are highly specialised in a particular area.
Pros
1. They’re highly trained, educated, and experienced in different fields of digital marketing approaches
They can take on various jobs, and they’re familiar with all aspects of digital marketing. When their familiarity with a particular topic isn’t enough, though, they quickly upskill with ease.
2. They know how all digital marketing approaches work together, so they’re good at balancing the big picture with the essential details
They understand how SEO, content, social media, and inbound marketing work together to produce the best efforts and the most effective strategy. They always consider the big picture marketing plan before they set up different digital marketing approaches.
3. They don’t have the same overhead costs as an entire digital marketing team
A fully-staffed digital marketing team is expensive. Full Stack Marketers already cover the skills of every digital marketing professional without the additional cost. They also have the flexibility to take on more work when needed.
4. They prioritise their training so they can continually learn new digital marketing strategies
They’re aware that the digital marketing landscape constantly evolves, so they take advantage of online training programs. They’re always proactive in developing their skills because it gives them the career boost they need.
Now that you know the pros and cons of being a Full Stack Marketer, you can decide if a one-stop-shop digital marketer is someone your business needs. An experienced Full Stack Marketer knows how to make the most of the digital marketing opportunities, especially if you don’t consider digital marketing a core business focus. Working with an outsourced professional also leads to financial advantages that can further propel your brand and business.
Click here to work with a Full Stack Marketer from My Cloud Crew.
