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Social media coordination isn’t just about posting the occasional update on your Facebook business page. It shouldn’t be a role that you hire as an afterthought, either. (“We have a Twitter account. Can we get the intern to tweet updates during her lunch break?”) It’s
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Graphic design is an essential business tool that supports and maximises every marketing funnel stage. For example, a social media ad with eye-catching visuals can inform a prospective customer about your product or service. Likewise, a well-designed landing page can persuade website visitors to subscribe
Advertising legend David Ogilvy once said that the true barometer of success for marketing and advertising is “how many sales they bring in.” It’s the same with content marketing, which can generate three times as many leads as traditional marketing and advertising (e.g., TV commercials,
Entrepreneurs, small-to-medium enterprises (SMEs), scalable startups, and even large corporations farm work out to external agencies or business process outsourcing (BPO) firms, usually overseas, for various reasons. For example, cost reduction is one while access to expertise is another. In addition, some companies offload their
