Digital marketing has evolved exponentially over the last decade. Starting with SEO and evolving into social, video, and now funnels are leading the charge. If your intention is to grow your revenue, you will need a variety of approaches, ideally taking place at the same time. As your digital marketing then evolves and the data comes in, you can cherry-pick the channels and strategies that provide the highest ROI or ROAS.
While larger organisations tend to have divisions and silos that promote and require specialisation, small and medium enterprises require a more holistic approach to each function. The obvious financial reality that most businesses can not afford 5 full-time digital marketing staff members also plays a part.
With all of the above in mind and with excellent training platforms such as Digital Marketer, we are now seeing the rise of the full stack digital marketer. For those wise enough to invest the time into becoming a full-stack marketer, you may find yourself rapidly becoming an indispensable team member.
A full-stack marketer will also generally be more nimble, open-minded, and entrepreneurial and will thrive in a constantly changing environment.
Click here if you’d like to take a more in-depth look at the role of the (full-stack) Digital Marketer and how it can benefit your business.
What are the 21 essential skills of a full-stack marketer?
The full-stack marketer may not know precisely how to action every element of the list below, but they will need to understand and know enough to comprehensively brief a specialist and to know if that specialist is has executed the brief well.
- Planning
- Branding & Design
- Forecasting and financial modelling
- Auditing
- HTML & Photoshop
- SEO
- Social
- Analytics & Data
- Storytelling
- Conversion optimisation
- Funnels
- Process automation
- Landing page creation and optimisation
- Video marketing
- Content marketing
- Paid marketing (Adwords, Bing)
- Paid marketing (social, FB, LinkedIn, Twitter)
- Email marketing
- Copywriting
- User Experience (UX)
- E-commerce
In summary, today’s fast-paced ever-changing digital marketing environment has necessitated the rise of the full-stack marketer, who will possess an arsenal of skills and knowledge, perfect for agile startups and small businesses looking to leverage their finances as much as they can.
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