Video marketing is a perfect solution for small and medium-sized businesses that want to reach their audience, but don’t have the budget or time for print and TV ads. With video marketing, you can create videos about your products and services and show them on your website, advertising partners’ websites, social networks such as Facebook and YouTube, and directly to your clients via email. With Video Marketing, you’re getting an opportunity to showcase your brand and build a strong relationship with your audience.
Video marketing is a major part of any modern marketing campaign. According to statistics, more than half of people that find videos on the web end up watching them at least for 30 seconds. This helps you get in front of your customers and makes it easier to pass information about your brand or products. The fact that people are likely to watch your videos at least a bit is a major advantage. It means that the audience might even watch your whole video ad from start to finish, instead of just skipping it right away.
How can TikTok help you with your business?
TikTok will help you find new customers and grow your revenue. TikTok is the one application that lets you reach millions of people around the world in an instant. Our global community has already created more than 40 million videos with many different themes, topics, styles and categories. Among them are videos about beauty, sports, pets, hobbies or just pure entertainment, and they’re all waiting for you to join them. If you plan on advertising your product or service in a video, remember that it should interest TikTok users.
The popularity of this application means that the influencers are also surfing it – moreover, they are its most devoted fans! Influence marketing is huge on TikTok, so if you want to get in touch with this new, young and engaged audience, this is the place to do it. This application also offers a powerful way to drive sales. Product placement in videos can be incredibly effective in getting users to take notice of your product and consider buying it. In addition, It has an advertising platform to help reach the target audience.
Benefits of Video Marketing on Tiktok
Video marketing is the easiest way to expose your brand to millions of people around the world. You can use our community and gain access to high-quality video content in order to upload your own videos, gain more views and increase sales. Video marketing lets you focus on your audience and find out what they want to see. You can use this information to create a whole new video marketing campaign that will help you increase sales, brand awareness or personal brand engagement.
If you’re a business owner or a manager, TikTok is the best way to reach your target customers directly and make an impact on their lives. With TikTok, you’re able to connect with your audience in a personal way because the application allows people to get to know you better and learn about your personality. After creating quality content on TikTok, make sure that you share it on other social media platforms such as Facebook or Instagram.
This application has been around for quite some time, but it hasn’t reached the popularity levels of other applications such as Instagram or Youtube. However, many brands have already started using this tool because TikTok’s influence marketing is huge. If you want to find new customers and grow your revenue, TikTok is the place to be. It has an advertising platform that will help reach the target audience; it also generates leads and sales through product placement in videos. The only way to know if TikTok is good for your business is by trying it out! Still not convinced? Here’s a compilation of our Top 10 Brands with Viral Video Marketing on TikTok.
10 Brands with Viral Video Marketing on TikTok
1. Target
With 800k followers and more, Target has been having a field day on TikTok. They capitalized on the fact that people are bored and seeking for material, which is precisely what these retail challenges have done for them in terms of generating more buzz about their items than ever before! They continue making new users every day just by posting regular updates from themselves or other partners like Nordstroms’ “#spendtiketmore” campaign was where fans got excited over deals happening close by while scrolling through videos online at any given time – this reality made an impactful appearance for the retailing company.
2. Chipotle
The most interesting thing about this brand is how they have been able to leverage TikTok and other social media platforms in a way that has made them successful. For instance, Chipotle launched the #Chipotleroyality contest where winners could win $10k as well as an app feature just for their order from one of America’s favorite fast-food restaurants! In addition, they are constantly uploading new videos on Instagram which can be found under @ chipotletikodownload
3. Zara
Zara is a fashion company that started engaging in the world of augmented reality through immersive in-store experiences and interactive product packaging. The brand’s TikTok account offers interesting content. Zara’s ‘Zara Creators’ are a group of 3D artists who create seasonal collections for the brand. Their looping videos bridge the gap between reality and fantasy, showcasing prominent items from Zara’s Designer Series.
4. Levi’s
Levi’s launched its biggest ever global activation to encourage consumers into more sustainable fashion habits. The brand’s TikTok is a great example of how this type of marketing message can be reinforced with short, snappy content alongside bigger multichannel campaigns.
5. Crocs
Crocs has been quite clever in its marketing strategy. They utilize the power of memes and online joke culture by strategically partnering with celebrities to create a campaign that generates over 2 billion views on TikTok alone!
6.NBA
Diversified Content. The NBA reigns supreme on TikTok. The league never gets bored of posting videos, whether they’re challenges from players and celebrities or motivational clips about fitness during the off-season–and it’s been king for good reason because these diversified content pieces are what make up its most successful pieces!
7. Gymshark
Targeted Messaging. Gymshark’s social media channels are full of exciting, informative content. The brand posts a lot of tutorials and workout videos to its Facebook page–content that speaks directly to fitness enthusiasts from around the world!
8. Stabilo
To create visibility among 14-20-year-olds in Belgium for its 88 point felt-tip pen range, STABILO wanted to generate a maximum of youth interest and excitement during the December Exams. To do so they turned towards BeInfluence who proposed an idea on TikTok – focusing messaging around deconcentration or lack thereof at these crucial points where it would resonate most with young Belgians studying hard before finals week begins (and as such making final exams feel extra important). The campaign resulted in 75 000 video views from 150 thousand unique users #StudyHardChillHarder
9. ASOS
ASOS knows how to provide their audience with the best content because they make use of UGC. The social media company uses this popular form of photo-sharing site in order to engage followers and reach out even more people by giving them an inside look into what goes on behind-the-scenes at ASOS.
10. National Geographic
The channel and society leader in history, science & more uses their social media channels for sharing interesting facts with their viewers about different locations around the world! They take advantage of TikTok by posting news stories from all over including but not limited too: New York City; London, England; Rome, Italy The best thing about these posts? You can always tag where something might be happening so others will know that there’s going on an event nearby as well.
Conclusion
TikTok is a video-based social media application that can be used for marketing. Not only will TikTok help you reach a global audience, it will also let you connect with people in a more personal way. Creating quality content about the things you love, as well as your product or service, is an easy way to find new customers and grow your business. Remember, it’s best to focus on your target audience and create short videos that will bring people closer to you or your business.
TikTok is an excellent platform to interact with your audience and let your brand items or services be recognized quickly. This social media platform provides a simple and efficient method to make high-quality videos that will be seen by many people. In Video marketing, it’s either you get to know the app functions or you let a Social Media Expert do it for you, then you can target the right audience and increase sales. Our global community is waiting for you to join them and create videos that will entertain and engage them. So what are you waiting for? Start using video marketing today! Let us help you reach the next level of your Social Media Marketing!
References:
- https://blog.hubspot.com/marketing/brands-on-tiktok
- https://digitalmarketinginstitute.com/blog/an-in-depth-look-at-marketing-on-tiktok
- https://www.business2community.com/video-marketing/using-an-effective-video-marketing-strategy-for-2021-on-tiktok-02417848
- https://mediakix.com/blog/tiktok-marketing-campaigns-case-studies/
