Role Blueprint

Social Media Marketers

Job Description

Direction & Priorities

Tools & Software

Measuring Performance

Onboarding & Training

Why hire a Social Media Marketer?

Businesses can take advantage of how social media marketing is known to transform and influence consumer behavior. It can go from driving engagements with content to getting data from your audience and consumers.

Many companies have fallen out of business and damaged their brands because of social media. Some things that might be harmless for one may be offensive, get you suspended, or even a lawsuit. One bad social media campaign can do this, and this is not something you should be worried about when running your business.

It pays to assign someone invaluable in navigating complicated algorithms and crowded social media spaces. With successful social media marketing, your business will reach more people and increase revenue. This can be done with the social media marketer specializing in thinking outside the box for campaigns and content while utilizing the best practices.

Job Description

It is crucial to have a specialist in social media terminology, technology, and tools to achieve a successful social media campaign.

Social media marketers strengthen the company’s brand and image on social media platforms through brand promotions and marketing campaigns. They are also influencer marketers that partner with or involve individuals with a large following and an expert who can be valuable in brand campaigns such as endorsements, product placements, and mentions.

They are dedicated to attaining marketing goals and constantly encouraging new ideas, producing new content, managing advertising budgets, analyzing performance metrics, and keeping up with the news and trends.

  • Background in Marketing, Communication, or Public Relations
  • Written communication skills, requiring slightly different styles of writing (depending on) each social network
  • SEO copywriting knowledge
  • Research skills (and being) up-to-date with the ever-changing world of social and digital media
  • Social media expertise
  • Customer service skills
  • Visual intelligence (in creating) platform-specific social media content
  • Flexibility (in following) the trends and new features with continual testing and analytics
  • Creating content, including text posts, videos and images for use on social media
  • Organizing and running marketing campaigns over social media platforms (such as Facebook, Twitter, LinkedIn, Instagram, TikTok, and Snapchat)
  • Promoting products, services, and content over social media in a way that is consistent with an organization’s brand and social media strategy
  • Scheduling social media posts using applications
  • Building audience engagement
  • Interacting customers and dealing with customer’s (inquiries)
  • Developing new social media strategies and campaigns
  • Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
  • Keeping track of data and analyzing the performance of social media campaigns
  • Ensuring branding is consistent
  • Pitching potential marketing campaigns (and) creative strategies (to) clients and other stakeholders.

Where they fit in the org chart

Direction & Priorities

The trajectory of social media is moving upwards. With this, marketers are developing strategies to get the competitive edge for engagements, working around connections, interactions, and existing and growing customer data.

Social media marketers focus on the content and interactions between the company and the consumers, supporting Customer Relationship Management (CRM). Studying and brainstorming about shareable content, brand exposure, product recommendations and reviews, tracking metrics, and taking advantage of viral marketing all take part in the process.

Social media marketers know that positive interactions build customer relationships and encourage more interactions. The latter hugely affects the engagement rate, enhancing brand visibility and further helping the business grow.

A well-planned idea will be executed well. Having a clear set of goals and direction is essential for any plan to become successful.

It sets a guideline to follow for our marketing campaigns so that it aligns perfectly with what we want to achieve. Furthermore, it gives us the groundwork to tailor-fit our strategies in engaging with your customers in a relevant and timely way. We want to develop SMART (Specific, Measurable, Attainable, Relevant, Timely) goals and strategies to develop content that would lead our customers to choose us over our competitors.

Digital Marketing is the most affordable and effective way to market to your customers. By listening and monitoring your social media metrics, you can analyse where your customers are engaging with your brand more deeply and when you would be able to most effectively market to them your products. By analysing the right information and at the right time, you can grow your business successfully with a large variety of digital marketing platforms, such as email and social media.
By identifying the key conversion points in your marketing funnel, you would be able to optimise the way you market to your customers digitally. In doing so, you would be targeting two of the main goals of digital marketing: Lead Generation and Brand Awareness. It is the Digital Marketer’s role to plan and manage your digital marketing channels to generate interest in your brand online and create strategies that would entice them to try your product and become confirmed leads.

Tools & Software

A Digital Marketer’s work is supplanted by the use of a variety of tools. There is a large array of software available at the Digital Marketer’s disposal to make their work more efficient and accurate. These programs range from those that serve as a means to help communicate with colleagues and clients more efficiently, to content creation, and to monitoring activity and progress.

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