The trajectory of social media is moving upwards. With this, marketers are developing strategies to get the competitive edge for engagements, working around connections, interactions, and existing and growing customer data.
Social media marketers focus on the content and interactions between the company and the consumers, supporting Customer Relationship Management (CRM). Studying and brainstorming about shareable content, brand exposure, product recommendations and reviews, tracking metrics, and taking advantage of viral marketing all take part in the process.
Social media marketers know that positive interactions build customer relationships and encourage more interactions. The latter hugely affects the engagement rate, enhancing brand visibility and further helping the business grow.