Role Blueprint

PPC Specialist

Job Description

Direction & Priorities

Tools & Software

Measuring Performance

Onboarding & Training

Why hire a PPC Specialist?

Customers are now online more than ever, and businesses are looking for high-impact advertising possibilities that will not cost too much. Marketers and companies know PPC marketing effectively boosts and advertises products and services. And because you’re only paying for the traffic generated instead of an estimate of impressions, it is cost-effective and results in instant traffic you can measure.

PPC ads give insights and ideas for the best strategies for targeting your audience. In addition, the ads provide metrics that show the location, age, and possible interests, giving more detailed customer profiling, including the platforms where the ads were clicked. Using this data, PPC can also bring a positive return on investment (ROI) with continuous ad improvement.

All this will help the business if done the right way. It is where the PPC specialist comes in. PPC marketing needs careful planning and a broad and deep understanding of how the system works to be effective.

Job Description

PPC specialists are strategists who create and manage PPC campaigns that drive targeted traffic to your business.

They are experts in the PPC marketing system and can research and identify keywords for PPC advertising. Through keyword testing strategy, PPC specialists can recognize keywords that can be integrated into and enhance content across your website and social media. This audience targeting will help reach more customers and improve SEO in the long term.

  • Proven experience in PPC marketing
  • Can communicate effectively with a range of audiences
  • Excellent analytics skills and mathematical ability
  • Attention to detail
  • Ability to think strategically and develop innovative marketing strategies
  • Ability to think creatively
  • Proficiency with software and tools such as Google Analytics, Google AdWords, Kenshoo, and Marin
  • Knowledge of Microsoft Excel and data manipulation
  • Strong relationship-building skills
  • Creating and planning a variety of PPC campaigns across a range of digital channels
  • Overseeing existing campaigns and making recommendations on how to optimize them
  • Analyzing trends and making data-driven decisions
  • Writing engaging copy for adverts
  • Proofreading
  • Making creative suggestions for advert templates
  • Account management of clients
  • Relationship building and business development
  • Producing detailed analysis and reports of campaigns
  • Presenting data and reports to a range of audiences

Where they fit in the org chart

Direction & Priorities

PPC is an online marketing model that involves search engine marketing (SEM), which focuses on ranking at the top of search engine results, and social media marketing (SMM), which focuses on solid audience targeting that offers ads for spreading brand awareness. Both intend to transform a user’s activity into website traffic.

Where organic marketing emphasizes getting your content on the first-page search engines, it will take months to rank up in the organic search, though this is still needed for brand equity in the long term. On the other hand, PPC advertising is used for immediate traffic and results.

PPC marketing begins with a keyword, and businesses have to submit to that keyword. PPC specialists are trained for this, aiming for the right keywords that work well with the relevant content across all your business platforms.

A well-planned idea will be executed well. Having a clear set of goals and direction is essential for any plan to become successful.

It sets a guideline to follow for our marketing campaigns so that it aligns perfectly with what we want to achieve. Furthermore, it gives us the groundwork to tailor-fit our strategies in engaging with your customers in a relevant and timely way. We want to develop SMART (Specific, Measurable, Attainable, Relevant, Timely) goals and strategies to develop content that would lead our customers to choose us over our competitors.

Digital Marketing is the most affordable and effective way to market to your customers. By listening and monitoring your social media metrics, you can analyse where your customers are engaging with your brand more deeply and when you would be able to most effectively market to them your products. By analysing the right information and at the right time, you can grow your business successfully with a large variety of digital marketing platforms, such as email and social media.
By identifying the key conversion points in your marketing funnel, you would be able to optimise the way you market to your customers digitally. In doing so, you would be targeting two of the main goals of digital marketing: Lead Generation and Brand Awareness. It is the Digital Marketer’s role to plan and manage your digital marketing channels to generate interest in your brand online and create strategies that would entice them to try your product and become confirmed leads.

Tools & Software

A Digital Marketer’s work is supplanted by the use of a variety of tools. There is a large array of software available at the Digital Marketer’s disposal to make their work more efficient and accurate. These programs range from those that serve as a means to help communicate with colleagues and clients more efficiently, to content creation, and to monitoring activity and progress.

Recommended Apps

Downloadable Templates