Role Blueprint

Content Marketers

Job Description

Direction & Priorities

Tools & Software

Measuring Performance

Onboarding & Training

Why hire a Content Marketer?

Before hiring a content marketer, you might ask, what will you get from content marketing?

The search engine is massive! Most online activities begin with it, and Google Search alone leads the global online search market share by more than 70% and results in billions of website clicks in a month. So you are missing an opportunity if you don’t work on positioning higher in search engines.

Many companies know that your website gets more visibility and organic traffic with a higher search engine rank. The more people find you, the more people will learn about your business.

The content you put out attracts inbound site visitors, and if it is only marketing without quality content, then it will not be effective.

Content marketers are pretty good at this. They can play around with search engine optimization (SEO) and work on producing and marketing the quality content that will create interest and capture leads.

Job Description

Content marketers are strategists who specialize in content creation. They don’t just write. They figure out what makes constant, relevant, and valuable content, such as blogs, books, podcasts, social media postings, and newsletters. They understand the customer purchasing behavior from the awareness of a problem to solution research, to buying decisions, and then the post-purchase evaluation.

They know SEO and work on editorial calendar management to produce content that consistently aims to increase website traffic, keep visitors, and push for a call to action that drives sales.

  • Background in Marketing, Communication, or Public Relations
  • Experience with the online community building
  • Experience in managing a blog and website
  • Strong communication a presentation skills
  • Organizational and multitasking skills
  • Need to have a working knowledge of specific applications
  • SEO and social media knowledge
  • Data-driven and highly analytical (with) proficiency in Google Analytics (and) social media analytics
  • Multimedia content creation skills to connect with their audience
  • Editing skills
  • User and customer research (and the need to) define your target audience and create the content that speaks directly to that persona
  • Content strategy or ideation (by) turning that research into content ideas that will attract the right customers.
  • Creating and promoting useful, informative, educational, and inspirational content that will reach your audience at the right time.
  • Driving traffic to content that (are) produced through communities and through reaching out to influencers
  • Pulling insight from Google Analytics and making informed decisions on how to move forward
  • Turning ideas into compelling narratives
  • Figuring out the right software to the best way to drive leads from content
  • Identifying customers to target, producing content, driving traffic and leads from content marketing
  • Optimizing blog posts around high-impact keywords

Where they fit in the org chart

Direction & Priorities

Content marketers focus on a customer’s buying cycle. They work on helping the audience get educated on discovering and considering solutions to a problem and converting that to sales.

Content marketing digs deep into researching your identified audience, strategizing the content that will resonate with them, studying what can drive quality traffic and promote your content, and then applying that analysis to create qualified site visitors.

Utilizing content marketing with search engine optimization (SEO), content marketers will create awareness, demonstrate your expertise, and motivate customer action for your business

A well-planned idea will be executed well. Having a clear set of goals and direction is essential for any plan to become successful.

It sets a guideline to follow for our marketing campaigns so that it aligns perfectly with what we want to achieve. Furthermore, it gives us the groundwork to tailor-fit our strategies in engaging with your customers in a relevant and timely way. We want to develop SMART (Specific, Measurable, Attainable, Relevant, Timely) goals and strategies to develop content that would lead our customers to choose us over our competitors.

Digital Marketing is the most affordable and effective way to market to your customers. By listening and monitoring your social media metrics, you can analyse where your customers are engaging with your brand more deeply and when you would be able to most effectively market to them your products. By analysing the right information and at the right time, you can grow your business successfully with a large variety of digital marketing platforms, such as email and social media.
By identifying the key conversion points in your marketing funnel, you would be able to optimise the way you market to your customers digitally. In doing so, you would be targeting two of the main goals of digital marketing: Lead Generation and Brand Awareness. It is the Digital Marketer’s role to plan and manage your digital marketing channels to generate interest in your brand online and create strategies that would entice them to try your product and become confirmed leads.

Tools & Software

A Digital Marketer’s work is supplanted by the use of a variety of tools. There is a large array of software available at the Digital Marketer’s disposal to make their work more efficient and accurate. These programs range from those that serve as a means to help communicate with colleagues and clients more efficiently, to content creation, and to monitoring activity and progress.

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