Job Description | Social Media Cordinator

  • Conduct social media coordination activities for the social media manager or director

  • Content calendar creation

  • Manages the company social media channels

  • Social listening, tracking mentions of your brand

  • Manages the company social media platforms and subscriptions

  • Creates engaging written, video and graphic content

  • Publication of content across the agreed social channels

  • Creation of processes around engagement of the social community

  • Reporting of key social metrics to management

  • Research competitor social channels on a regular basis

Key Performance Indicator Examples

  • Engagement: Clicks

  • Engagement: Likes

  • Engagement: Shares

  • Engagement: Brand mentions

  • Engagement: Active followers

  • Reach: Followers

  • Reach: Website traffic

  • Engagement: Clicks

  • Engagement: Likes

  • Engagement: Shares

  • Engagement: Brand mentions

  • Engagement: Active followers

  • Reach: Followers

  • Reach: Website traffic

Reporting Structure | Who should a Social Media Coordinator be hired by?

  • Marketing Manager

  • Marketing Agency

  • Marketing savvy entrepreneur