Depending upon the size of the organisation, a Paid Media Coordinator should ideally report to, in ascending order:
- The Chief Marketing officer (in medium to large organisations)
- The Head of Marketing
- The Head of Digital Marketing
- The Marketing Manager
- The Paid Media Manager
If you are a technician, solopreneur, or small business owner with no marketing experience, we strongly suggest that you hire a Paid Media Manager and not a Paid Media coordinator, or alternatively (and this would only stack up financially if the Social Media Coordinator was close to full-time, which would be likely if you had significant paid media activities taking place), hire a part-time Paid Media Manager to manage your Paid Media Coordinator.